Aetna came to us with the task of redesigning aspects of their website. They were in the middle of changing their brand voice from a tight-laced insurance company to more of a healthy lifestyle influencer.
They wanted a design that would reflect this new language, and we gave them just that — taking the hard to swallow insurance content and laying it out in a simple, easily-digestible format allows the user to take in small bits at a time and understand everything they read. Instead of designing pages at a time, we designed everything in content block format. This way, Aetna can mix and match elements depending on what the content calls for on both existing and future pages.